Production of Iranian handmade carpets with global taste
The head of the National Carpet Center of Iran said: “Carpets should be exported to these countries according to the tastes of the world market, including design and color.” Although the preservation of the Iranian brand and identity of handmade carpets is very important, but because the taste of the people of the world has changed compared to the past, carpets with their taste and preservation must be preserved and exported. Iranian originality to be produced.
He pointed out that one of the most important challenges of the National Carpet Center of Iran at the moment is the further prosperity of the world market, he said: If the carpet industry is efficient, it will lead to the prosperity of the global market and trade in Iran.
He added: “For the prosperity and export of Iranian carpets, we cannot bring old plans and designs into the world market as in the past, but we must move towards change, of course, while preserving Iranian culture and identity.”
He added: “One of the things that will improve the carpet industry is to balance the related industries and support the production of carpets, as well as the conditions of supply and demand.”
The head of the National Carpet Center of Iran said: “Government support for investors, specialized suppliers is very important, and in addition, the establishment of a comprehensive specialized center for carpets and paving the way for attracting foreign investors will help strengthen the Iranian carpet industry.”
“In addition, the establishment of a carpet quality control center is very important because we do not currently have a center for quality control,” the official said.
He added: “Increasing creativity and innovation, strengthening the mechanism of financial support for producers, producing relevant knowledge to improve quality and reduce dependent costs, creating motivation and attention to customer tastes to increase demand, creating space for beneficial competition and orientation.” Target markets are another factor in improving the carpet industry.
The head of the National Carpet Center of Iran said: “Increasing customer satisfaction by providing quality services and increasing appropriate advertising with a real branding approach, cost management and gaining new markets and increasing the share of exports in this area are other measures that the center The National Carpet of Iran seeks to make it happen.