Handicrafts are the most profitable method of advertising in the tourism industry
What is the relationship between tourism and handicrafts or can they have? If we remember, in the issue of merging cultural heritage and tourism organizations, there was also the issue of merging organizations such as handicrafts, which for some reason did not materialize.
He showed that there is no way to develop handicrafts except the development of domestic and foreign tourism, and in other words, the growth of these two areas is directly related to the development of both sectors. The reception of the Iranian handicrafts exhibition at the Asia House in Havana and other foreign exhibitions also proves this point.
This is while the underdeveloped provinces of the country do not have suitable tourism bases or the development of this industry and this has been the reason why few tourists travel to these places. Thus, in addition to the limitations and even the lack of proper marketing, an aura of oblivion has overshadowed the handicrafts of these areas.
While the various disciplines of Iranian handicrafts are attractive enough for tourists, but due to the existing policies in the public and private sector, most tourist groups visit specific places.
Therefore, the handicrafts of the mentioned provinces and points attract more tourists than the areas that have not been visited.
According to the economic deputy of the Handicrafts Organization: If the hand-operated tourism devices provide a platform for tourists to travel to different parts of the country and conditions are created for foreign and domestic tourists to travel easily to all parts of the country, we will see the development of handicrafts in deprived provinces.
The launch of handicraft tours may be cited as an influential factor in the development of local and national handicrafts, something that has now prompted countries such as Syria to use handicrafts to gain new experience in tourism.
Although this has not yet been institutionalized in Iran; However, due to the diversity of Iranian indigenous cultures and various handicrafts, setting up handicraft tours and realizing the connection between tourism and handicrafts can help policymakers to expand these areas to some extent. Fatemian said that visiting tours of handicraft fairs should also be coordinated by provincial handicraft administrations.
It is also necessary to coordinate between craftsmen and those interested in selling and creating booths in those centers with the Cultural Heritage and Tourism Organization, and we must wait for new developments in the direction of economic and livelihood of handicraft craftsmen in different fields of the country. In another comment, the economic deputy of the Handicrafts Organization says: Handicrafts are one of the visual attractions of any country, and when tourists in a country are faced with more visual attractions, they encourage others to travel to that country.
In fact, the handicrafts of Rahavard are brilliant and precious for travelers and tourists from their memorable travels to different countries, provinces and places.
Fatemian also pointed out: We hope that with the good communication we have established for the provincial managers and it has been communicated to the provinces, and with the presence of the provincial managers in the tourism council working group and coordination with the heads of the tourism organization, we can showcases and booths , Reception and all places that can be visited to attract tourists. I think the tourism and handicraft industry can be job-creating, said Francesco Frangiali, secretary general of the World Tourism Organization, who recently announced a conference on tourism and handicrafts in October.
Experts say: The prosperity and promotion of handicrafts is directly related to the creation of sales markets, which is also directly related to the development of domestic and foreign tourism. That is why there will be no change in the country’s tourism.
One cannot be too happy with the development of handicrafts. According to the WTO forecast, tourism will be at the top of all industries in the coming years and will be the largest sector of international trade.
Tourism, which is undeniably linked to the culture, politics and national economy of countries, has become a profitable and money-making industry that with proper planning and successful implementation, with the least amount of investment, the most economic, political and cultural benefits can be obtained from it. win. Today, millions of people around the world travel to different parts of the world and tourism is one of the most dynamic economic sectors in the world, in these trips there are various parts of accommodation, sightseeing, nutrition and shopping for handicrafts and souvenirs of a place that are all profitable. It will boost the economic prosperity of the region being visited.
In this regard, Parvaneh Parchkani – Tourism Researcher – has divided the fields of attracting tourists in our country into two groups of cultural and natural fields and called each of them has many sub-categories and says: One of the main pillars and fields of attracting tourists is usually handicrafts. It is given in the subset of cultural contexts.
Handicrafts are the record of beauties that the human conscience perceives and is the most eloquent and best work of the spirits and their creators. The culture of any society and the process of historical evolution of that culture is crystallized in the handicrafts of different periods of humanity and reaches objectivity.
While culture can be considered a collection of human material and spiritual achievements or human performance in our geographical environment, we also consider handicrafts as the quietest and most eloquent cultural preachers who can remind their viewers of their creators without the words of identity and spirit. Industrial man today, by looking at a valuable handicraft industry, realizes the depth of intellectual and cultural richness of its creators and thinks better of himself.
The language of handicrafts is the language of peace, and the world, which is tired of confrontation and various political, cultural, scientific, etc. confrontations, needs this peace and will easily absorb it. Religious culture and insights and geographical environment are the main factors involved in the creation of a handicraft and therefore these types of industries are a true reflection of the history and culture of each nation that can be an effective factor in spreading the culture of the community worldwide.
Handicrafts are one of the most important tourism potentials in any country, which in addition to its cultural benefits, also has significant economic profitability. Various fields of handicrafts have long flourished in Iran and handicrafts as an old profession and industry from the earliest period of Iranian civilization until today have had a high position in terms of economy and culture. Iranian handicrafts from the Neolithic period in the form of simple tools and utensils made of polished stones to various pottery works that have been available since the sixth millennium BC and adorn museums, garments made of gold And silver, unique rhytons of millennia BC, delicate and glass works, stone carvings, engravings, exceptional engravings of the Achaemenid and Sassanid periods, as well as unique carpets of Pazirik that date back to about 500 BC in Iran. All show the worthy and important position of Iran from the beginning of civilization on the plateau of Iran to the ancient period and have been the cultural missionaries of Iran during the past centuries.
Perchakani is also aware of the fact that Iranian culture and civilization, which throughout history, has repeatedly shown the depth of its originality to the world and in terms of the depth of its historical and religious richness, has left a tremendous impact on the content of its content. With a little planning and principled planning to show the originality of his thought and culture with each of the manifestations of his Islamic-Iranian civilization, including handicrafts in the exhibition of cultures, of which tourism is the main platform, he emphasized: Handicrafts, including a carpet, A jar, an artistic painting, etc. are the quietest and at the same time the most eloquent cultural ambassadors of a region who, according to their characteristics and characteristics, can appear in the role of industrial messengers of the civilized and religious country of Iran.
A tourist who brings one of the handicrafts of the visited country to his country, will definitely give explanations to his friends and acquaintances about the region of its preparation and how to make that industry and use that industry, and without realizing it, he will appear in the role of a preacher. This is the easiest and most profitable method of advertising in the tourism industry.
Iranian handicrafts, in addition to being the objective crystallization of the original, indigenous, popular and spiritual culture of our country, have always represented the distinctive features of art and civilization of this region and in addition to agricultural and livestock jobs in creating side jobs for evil people and villagers. It is effective. In this passage, the vast country of Iran, due to its traditional context and the predominance of agriculture and animal husbandry and the historical background and identity and culture of the people, has been very active and diligent in handicrafts and if properly planned and basic attention to handicrafts And its quality, a lot of income will be obtained by tourists and the purchase of various handicrafts in the country by tourists.
In this way, holding handicraft exhibitions in different countries, in addition to significant profitability, will help to encourage visitors to the construction site of these industries. From another point of view, holding such exhibitions and proper presentation of our country’s handicrafts, in addition to all the above-mentioned cases, can neutralize the spraying of societies that politically want to question the great Iranian identity and civilization.
